| 标题 | Nationwide Savings (Banker) |
| 广告公司 | New Commercial Arts |
| 广告战役 | Good Way to Bank |
| 广告主 | Nationwide Financial |
| 品牌 | Nationwide |
| 首次发布日期 | 2024 / 2 |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 剧情简介 | It is the latest move by Britain’s biggest building society that challenges the shareholder-owned banks by demonstrating its difference as a member-owned mutual and follows the success of a major rebrand that saw Dominic West first appear onscreen as the out-of-touch boss of fictional A.N.Y Bank. West’s return to the role sees him become quickly bored with speaking to the marketing department over a video call. After hanging up, he is equally disinterested in the customer satisfaction scores presented by his more perceptive assistant, played by comedian Sunil Patel. Patel suggests that to improve scores A.N.Y Bank could be more like Nationwide, which offers a SavingsWatch service that notifies customers who are signed up of changes to their savings accounts, annual savings reports and newly launched accounts that might be better suited to their needs. |
| 媒体类别 | 电视 |
| 长度 | |
| Brand Director | Richard Warren |
| 广告经理 | George Bell |
| 广告经理 | Jennifer Morel |
| 广告经理 | Anna Clarke |
| 首席创意官 | Ian Heartfield |
| 创意总监 | Steve Hall |
| 创意总监 | Dan Seager |
| Chief Executive Officer (CEO) | James Murphy |
| Business Director | Miriam Goode |
| Operations Director | Matt Craigie Atherton |
| Head of Production | Matt Craigie Atherton |
| 制片 | Abbie McLean |
| 客户总监 | Dairiona Ryan |
| 客户经理 | Gaelle Rolland |
| 制作公司 | Hungry Man |
| 导演 | Bryan Buckley |
| 摄影指导 | Scott Henriksen |
| 执行制片 | Matt Buels |
| 制片 | Matt Lefebvre |
| 制片 | Chris McBride |
| 制作经理 | Nicci Power |
| 剪辑师 | Stitch |
| 剪辑师 | Sam Sneade |
| Assistant Editor | Chris Wilson |
| 后期制作 | Rascal Post |
| VFX Producer | Hazel Gibson |
| Colorist | James Bamford |
| Colour Producer | Jai Durban |
| Sound Designer | Jack Sedgwick |
| Sound Designer | Ed Downham |
| Motion Graphics | Sian Leatham |
| 音效 | King Lear Music & Sound |