| 标题 | Street Sign |
| 广告公司 | Duval Guillaume |
| 广告战役 | Bowling Balls - Overpoort Bowl |
| 广告主 | Overpoort Bowl |
| 品牌 | Overpoort Bowl |
| Posted | 1月 2006 |
| 产品 | Bowling |
| 行业领域 | 文化、休闲及体育 |
| 剧情简介 | The campaign aimed for the area around the Overpoort Bowl, a popular bowling alley right in the hart of the Ghents student neighbourhood. All kinds of round objects in the scenery were provided with 3 little round black stickers, representing holes. The effect of this is that all of the sudden any round object were transformed into a bowling ball. Bike helmets, watermelons, traffic signs, All round objects around the bowling alley got a bowling ball make-over. |
| 哲学 | Even indoors, students were subtly tempted to go bowling more often: in several pubs in the neighborhood, the well known toilet sign was replaced with a sign in which the icon held its head as a bowling ball. |
| 结果 | As of last month, bowling has significantly increased in Ghent. Cause of this is the new guerilla campaign created by Duval Guillaume Brussels. |
| 媒体类别 | Other Collateral |
| 创意总监 | Katrien Bottez |
| 创意总监 | Peter Ampe |
| 美术指导 | Geert De Rocker |
| 文案 | Tom Berth |
| Graphics | Lim Sijmons |
| Studio | Mark Gillioen |
| 制作经理 | Willy Hebbrecht |
| 客户主管 | Matthias Dubois |
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