| 标题 | Change your name in Gerolsteiner |
| 广告公司 | mortierbrigade |
| 广告战役 | Change Your Name - Gerolsteiner |
| 广告主 | Gerolsteiner Brunnen GmbH & Co. KG |
| 品牌 | Gerolsteiner |
| Posted | 12月 2008 |
| 产品 | Water |
| 行业领域 | 矿泉水、汽水及瓶装水 |
| 剧情简介 | Gerolsteiner, Germany's leading brand of bottled water, was nearly unheard of in the neighboring country of Belgium, a market where the brand wanted to grow. The challenges were common: small budget, low brand recognition and limited retail distribution. Worse yet, the brand was often confused with another German one. To generate some fizz, the company used the fact that no one in Belgium was actually named Gerolsteiner as the basis for a contest. In a new twist on the 'naming rights' concept, Gerolsteiner offered a free Porsche 911 to the first person who would legally change their surname to 'Gerolsteiner.' The effort won a 2008 Eurobest Award for Bronze (integrated campaign) and Silver (Direct Media & Sales Promotion). |
| 媒体类别 | 案例研究 |
| 长度 | |
| 创意总监 | Jens Mortier |
| 创意总监 | Joost Berends |
| 创意总监 | Philippe Deceuster |
| 美术指导 | Tim Driesen |
| 文案 | Tim Driesen |
| 美术指导 | Joeri Van Den Broeck |
| 文案 | Joeri Van Den Broeck |
| 战略企划 | Stephanie Zimmermann |
| 广告公司制片 | Emeline Fouya |