Richard McGrann
创意总监 at adam&eveDDB
London, 英国
标题The Last Photo
广告公司
广告战役 The Last Photo
广告主 Campaign Against Living Miserably (CALM)
品牌 CALM
首次发布日期 2022 / 6
行业领域 慈善机构、基金、志愿者
剧情简介 50 smiling portraits were unveiled on London’s busy South Bank, while ITV broadcast the heartbreaking truth that these portraits were in fact the last photos of people who died by suicide. The campaign kickstarted a national conversation about the true nature of suicide, achieving 1.6 billion impressions, triggering a rise in online conversations around suicide rose by 33%.
媒体类别 互动
长度
Soundtrack “Bring Me Sunshine” by Beth McCarthy
音效
剪辑公司
制作公司
首席创意官
执行创意总监
执行创意总监
创意团队
创意团队
Head of Production
Head of Production
Integrated Producer
Assistant Integrated Producer
Assistant Integrated Producer
设计师
制作公司
导演
DP
执行制片
Assistant Producer
音频工程师
音频工程师
Sound Producer
剪辑师
着色
Colorist
Color Producer
后期制作
Motion Graphics
音乐
Music Supervision
音乐制作人
音乐制作人
Music Publishing
Music Publishing

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