标题 | As Irish As "Bye" |
广告公司 | Boys and Girls |
广告战役 | Aldi's 100% Irish Fresh meat |
广告主 | Aldi |
品牌 | Aldi |
首次发布日期 | 2015 |
行业领域 | 鲜肉,香肠 |
问题 | The Problem Irish people don’t think of a foreign supermarket when buying meat. We had to change their perceptions and make them aware that all Aldi’s fresh meat is 100% Irish. |
结果 | Idea Prove that Aldi’s fresh meat is 100% Irish by comparing it to uniquely Irish traits. Execution Using a self-deprecating style of humour, we focused on three recognizable Irish attributes – not being able to take a compliment, taking an age to hang up the phone and not wanting to cause a fuss |
媒体类别 | 影视 |
长度 | |
后期制作 | Windmill Lane |
创意总监 | Rory Hamilton |
美术指导 | Mikey Fleming |
文案 | Sam Moorhead |
客户总监 | Chris Upton |
客户经理 | Kieran O'Donovan |
广告公司制片 | Derek Doyle |
制作公司 | The Speers Film Production Co. |
导演 | Tom Merilion |
制作公司制片 | Jonny Speers |
摄影指导 | Simon Walsh |
剪辑师 | Lee Hickey |
音效 | Mutiny Recording Studios |
Sound Engineer | Mark Richards |
VFX Company | John Kennedy |
VFX Company | Mark Bailey |
VFX Company | Shayne Murphy |
Casting | Pearce McMahon |
Agency Planner | Margaret Gilsenan |
Agency Production Coordinator | Sarah Chadwick |