| 标题 | Battleaxe |
| 广告公司 | Brown Parker & DeMarinis Advertising |
| 广告战役 | Cutting Tools - Cilix |
| 广告主 | Cilix |
| 品牌 | Cilix |
| Posted | 5月 2007 |
| 产品 | Discounted List |
| 行业领域 | 银行与金融服务、投资、证券服务 |
| 广告口号 | When you want 'em cheap. When you need 'em yesterd |
| 剧情简介 | Cilix provides prospect lists for the mortgage industry and other direct marketers. Their enormous volume enables them to offer the lowest prices in the industry. We capitalized on the theme of cut-rate prices by using dramatic visuals of cutting tools. The ads scored a recall rate of over 90%. |
| 媒体类别 | 平面 |
| 市场 | 美国 |
| 客户总监 | Jason Brown |
| 创意总监 | Ward Parker |
| 摄影师 | John Payne |
| 创意总监 | Vincent DeMarinis |
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