| 标题 | From Hunger to Hope |
| 广告公司 | FCB Chicago |
| 广告战役 | From Hunger to Hope - Yum! Brands, Inc. |
| 广告主 | Yum! Brands, Inc. / World Food Programme Initiative |
| 品牌 | Yum! Brands, Inc. |
| Posted | 2月 2010 |
| 行业领域 | 慈善机构、基金、志愿者 |
| 广告口号 | Hope is in your hands. |
| 剧情简介 | Yum! Brands partnered with Draftfcb Chicago for the third consecutive year on their World Hunger Relief initiative. It was our combined goal to encourage consumers to donate $1 with their meal purchase from any of the Yum Brands! restaurants. Our target reach was not limited- we offered everyone the chance to join in the movement and end world hunger with a donation. The campaign message was delivered mainly through TV with support from press releases and word of mouth. The television spots featured the five-time Grammy Award winner Christina Aguilera acting as a street performer in a high profile LA area with only a guitarist and her voice. As she belted out the song Beautiful to people passing by, an open guitar case laid in front of her with a cardboard sign stating, Give a dollar for Hope. Awareness of the street performance was quickly spread through YouTube videos and other internet sites as fans watched her performance on the street. However, the campaign was officially kicked-off through a mention during an ETV! special on Aguilera. Following, press releases were sent out about the campaign and the TV spots heavily aired throughout the month of October nationally and locally. This promotion has helped the WFP deliver over 60 million tons of food to 100 countries over the last 40 years. |
| 媒体类别 | 影视 |
| 演员/名人 | Christina Aguilera |
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