Nike - "Bridge"

DDB Paris

DDB Paris PARIS, 法国

奖项

5867

品牌: Nike
国家: 法国

广告主: Nike

标题	Bridge
标题 (原始语言)	Pont
广告公司	DDB Paris
广告战役	Follow the light! - Nike
广告主	Nike
品牌	Nike
首次发布日期	2005 / 7
产品	Retro Running Shoes
行业领域	运动鞋
广告口号	Always on the run
剧情简介	6 visuals were shot at night and represent both trace of the car lights and the trace of the retrorunning shoes (the night pushes the idea to live life to the full). On some visuals, the trajectory of the trace represent someone that goes through the city playing with it. The locations in Paris has been chosen to be relevant to the target, they are familiar, but without being "cliché" (Saint Paul, Canal Saint Martin, Pont de Bercy, BNF...)
哲学	The idea of the agency was to take it from the specificity of those running shoes reedition: they exist in a very wide range of colours. And to show them centrally in an urban setting, play-ground of our metro target. By combining a product reality (running / colours) and a target reality (the speed of the city, a upbeat life) the campaign allows each one of us to relate to idea that one is basically "always on the run", going from the office, to a drink with friend, to the movies...
问题	The objective for this campaign is to advertise Nike retro-running range (relaunch of mythical running shoes) and targets "metro" (urban men and women 25/35 years old, with affinity to fashion, style, trends).
结果	The campaign developped by DDB Paris for Nike France has caught the attention of Nike Europe which decided to broadcast it in Middle East and Africa and also in 42 countries in press and outdoor.
媒体类别	户外广告
市场	Africa, optionlist-countries.COU374, Europe, 法国
客户经理	Thomas Granger
客户经理	Eloise Lang
战略企划	Sébastien Genty
广告经理	Stéphane Bail
广告经理	Thomas Fabre
创意总监	Alexander Kalchev
创意总监	Sylvain Thirache
文案	Jérôme Langlade
美术指导	Sébastien Pierre
摄影师	Ben Stockley
Art Buyer	Sophie Mégrous