标题 | Narcisse |
广告公司 | Les Présidents |
广告战役 | Worst side - DNF |
广告主 | Droits des Non-Fumeurs |
品牌 | Droits des Non-Fumeurs |
Posted | 7月 2008 |
行业领域 | 反对吸毒、酗酒及吸烟讯息 |
广告口号 | Secondhand smokers are on the worst side of the cigarette |
广告口号 (原始语言) | Les non fumeurs sont du pire côté de la cigarette |
哲学 | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
问题 | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
媒体类别 | 平面 |
市场 | 法国 |
创意总监 | Guillaume Chifflot |
美术指导 | Frederic Lerclerc |
文案 | Alban Coret |
摄影师 | Alban Coret |