| 标题 | Leon |
| 标题 (原始语言) | Leon |
| 广告公司 | Les Présidents |
| 广告战役 | Worst side - DNF |
| 广告主 | Droits des Non-Fumeurs |
| 品牌 | Droits des Non-Fumeurs |
| Posted | 7月 2008 |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 广告口号 | Secondhand smokers are on the worst side of the cigarette |
| 广告口号 (原始语言) | Les non fumeurs sont du pire côté de la cigarette |
| 哲学 | Prohibiting smoking in public places is a major public health issue. To convince that smoke is harmful not just to the smoker, we choose to convey a new piece of information : Passive smoke is even more harmful than the smoke inhaled by the smokers! In other words passive smokers are at the worst end of the cigarette. |
| 问题 | At the start of 2008 the prohibition on smoking in public places in France became general. DNF decided to launch a campaign to go along with this new law. |
| 媒体类别 | 平面 |
| 市场 | 法国 |
| 创意总监 | Guillaume Chifflot |
| 美术指导 | Frederic Lerclerc |
| 文案 | Alban Coret |
| 摄影师 | Alban Coret |
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