| 标题 | Fight Fire with Fire |
| 广告公司 | Ayzenberg Group |
| 广告战役 | Ignite Your Game - Midway Sports |
| 广告主 | Midway Games Inc. |
| 品牌 | Midway Sports |
| Posted | 11月 2003 |
| 产品 | Slugfest 2003 |
| 行业领域 | 计算机软件及多媒体制作 |
| 广告口号 | Fight Fire with Fire |
| 剧情简介 | Our campaign captures the unique intensity of Midway Sports baseball title, Slugfest. We portray the intense in-the-moment action of a blistering fast balll as it hurtles toward the mound streaking fire. At the same time a batter, also on fire, swings violently at the pitch. |
| 哲学 | We leveraged the distinctive style of game play and visually arresting "on fire" elements to create an ad that communicated the unique entertainment experience of Slugfest. |
| 问题 | The challenge was to communicate the key differentiating factor of Midway's top selling sports title, the unique and extreme style of game play. We also had to strategically postion this title as a "must-have" game in the crowded sports category. |
| 媒体类别 | 杂志 |
| 市场 | North America |
| 执行创意总监 | Eric Ayzenberg |
| 文案 | Stu Pope |
| 广告公司制片 | Gary Goodman |
| 客户主管 | Steve Bastien |
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