| 标题 | Jump With Derrick Rose in London |
| 广告公司 | TBWA\London |
| 广告战役 | Derrick Rose Jump Store |
| 广告主 | adidas |
| 品牌 | adidas |
| 首次发布日期 | 2013 / 7 |
| 行业领域 | 运动鞋 |
| 剧情简介 | The NBA all-star Derrick Rose was going to be in London for 24 hours, and we had an afternoon to solidify him as an adidas brand icon with an urban teenage audience.We created a two-hour pop up store in the Geffrye Estate in East London - the D Rose Jump Store, stocked with hundreds of pairs of adidas D Rose 3.5 shoes. And the man himself.How much for the shoes? Free. If you can get them.The shelves the shoes sat on were ten feet high, the height of a basketball rim. Visitors were given just 24 seconds to jump for the shoes, the same amount of time it takes to make a play in a real game. |
| 媒体类别 | 事件 |
| 长度 | |
| 首席创意官 | Peter Souter |
| 执行创意总监 | Andre Laurantino |
| 创意总监 | Steve Tidball |
| 创意总监 | Nick Tidball |
| 客户经理 | Justin Martin |
| 客户主管 | Tom Lamming |
| 战略企划 | Chris Bosher |
| 广告公司制片 | Natalie Spooner |
| 广告公司制片 | Petra Tiziani |
| 摄影指导 | Matt Shaw |
| 导演 | Walter Campbell |
| 剪辑师 | Nick Gilberg |
| 设计师 | Andy Hunt |
| 摄影师 | Adam Hinton |
| 制片 | Nathalie Spooner |
| 制片 | Petra Tiziani |
| Art Buyer | Louise Cripps |
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