标题 | Don't Let Your Mates Drink and Drown |
广告公司 | Loud&Clear |
广告战役 | Don't Drink and Drown |
广告主 | Victorian Government |
品牌 | Victorian Government |
首次发布日期 | 2014 / 12 |
行业领域 | 反对吸毒、酗酒及吸烟讯息 |
广告口号 | Watching this won't stop your mind from drinking and swimming. But you can: Don't let your mates drink and drown. |
剧情简介 | The Don’t Drink and Drown campaign forms part of the Victorian Government's annual water safety program. Launched in December 2014, this year’s campaign aims to encourage men to look out for each other when around water. The campaign sends the message that it is harder to get yourself out of trouble in the water when you have consumed alcohol. Play it Safe by the Water is a community safety campaign that aims to increase safety around water in a bid to reduce the number of fatal and non-fatal drowning incidents in Victoria. |
媒体类别 | Web Film |
长度 | |
广告公司制片 | Julie Rutherford |
创意总监 | Joel Beath |
客户总监 | Sarah Mundine |
媒介总监 | M&C Saatchi |