Pedro Pérez
Chief Creative Officer at EnergyBBDO
Chicago, 美国
标题Scrolling Therapy (132s)
广告公司
广告战役 Scrolling Therapy
广告主 Eurofarma
品牌 Eurofarma
首次发布日期 2023 / 4
行业领域 保健与医药产品
剧情简介 8.5 million people are affected by Parkinson’s disease. Up to 89% experience facial and speech impairments -a condition where patients can no longer express their emotions. Exercises make a big difference, but just 3% of patients perform them regularly.Meanwhile worldwide, we spend 2.5 hours a day scrolling through our social feeds.Scrolling Therapy is a revolutionary mobile platform that converts scrolling time to therapy time. Using facial recognition, we enabled patients to control the newsfeed with their facial expressions, translating the most important facial exercises into social actions, offering patients a transformational alternative to an exhausting routine. The app provides real-time feedback, helping patients ensure they are performing the exercises correctly, tackling both practical and painful emotional barriers to adopting the routine.By seamlessly turning their scrolling habit into a life-changing routine, Scrolling Therapy aims to improve the quality of life for Parkinson’s patients around the world.
媒体类别 互动
制作公司
制作公司
Editorial
Editorial
特效
特效
Finishing
Finishing
首席创意官
Global Chief Creative Officer
Chief Executive Officer (CEO)
Managing Director
Global Executive Creative Director
集团创意总监
创意总监
首席创意官
首席创意官
Chief Executive Officer (CEO)
执行创意总监
执行创意总监
Operations Director

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started