标题 | Bulgogi Longform |
广告公司 | The Richards Group |
广告战役 | This Is Asia |
广告主 | P.F. Chang's China Bistro |
品牌 | PF Chang's |
首次发布日期 | 2019 / 12 |
行业领域 | 餐馆与快餐 |
哲学 | P.F. Chang’s takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Traveling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi - along with the signature touches chefs add to personalize these iconic dishes. Directed by Lucky 21’s Jeff Bednarz and edited by Lucky Post’s Sai Selvarajan, each piece is an artful blend where travelogue and tradition meet investigation and inventiveness over delicious plates of food. Along for the journey in “This Is Asia,” are P.F. Chang’s “Honored Guests,” who relish the experiences, taking in sights, sounds, and the spirit of community at each table and in each location. Ultimately, they guide us back home bringing this bounty of inspiration to dishes at P.F. Chang’s. |
媒体类别 | Branded Content |
长度 | |
Chief Operating Officer (COO) | John Antioco |
SVP, Marketing and Brand Development | Tana Davila |
Director of Brand Marketing | Heidi Bergeron |
VP, Creative and Design | Jereme Clymer |
Senior Director of Culinary Innovation | Michael Dei Maggi |
Brand Consultant | Jim Notarnicola |
Principal | Stan Richards |
Brand Management Principal | Dave Kroencke |
创意组长 | Chuck Schiller |
Broadcast Producer | Paul Nelson |
Brand Creative | Diego Zelaya |
Brand Creative | Kyle Schiller |
Brand Management | Laurence Glasscock |
Brand Management | Carson Nunnally |
制作公司 | Lucky 21 |
导演 | Jeff Bednarz |
执行制片 | John Gilliland |
Head of Production | Teresa Cameron |
DP | Mark Thomas |
Still photographer | Ian Kasnoff |
后期制作 | Lucky Post |
剪辑师 | Sai Selvarajan |
Assistant Editor | Kat Kerr |
Colorist | Neil Anderson |
Sound Design and Mix | Scottie Richardson |
Flame Artist | Tim Nagle |
制片 | Anne Strock |
执行制片 | Jessica Berry |
Graphics | Seth Olson |
音乐 | Earhole Studios (Chicago) |
Managing Director | Tom Wiebe |
Executive Music Producer | Adam Wiebe |
Music Creative Director | Eric Lambert |
Composer / Sr. Audio Engineer | Colin Sipos |
音乐作曲家 | Matt Harting |
音乐作曲家 | David Blamires |
Sr. Sound Designer, Audio Engineer | Beto Santoyo |
Sound Designer, Audio Engineer | Danny Harris |