Shawn Kelly
Executive Creative Director, Copywriting at Bandujo
New York, 美国
标题Rave Reviews
广告公司
广告战役 Preparing Legends Every Day
广告主 The French Culinary Institute
品牌 The French Culinary Institute
Posted11月 2005
产品 Culinary School
行业领域 食品
广告口号 Pursue your Passion
剧情简介 The French Culinary Institute is one of the world’s most prestigious culinary schools, but competition in the industry continues to heat up. To maintain and expand its leadership position, our challenge was to reposition the brand to communicate the innovative and leading edge approach to culinary education that the FCI is known for. Through bold typography, motion imagery and edgy copy, our campaign sizzles with the passion and energy of the school, its legendary staff and intense training, and the dreams of its students. The campaign will include TV, print, outdoor and radio.
媒体类别 杂志
市场 美国
执行创意总监
执行创意总监
美术指导

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