| 剧情简介 | For most people, carpeting and furniture arent impulse purchases. You cant incite someone to buy a bedroom set or carpeting they dont need but you can build their relationship with your brand, and move them to buy when theyre ready. We used this thinking to increase sales for industry icon Einstein Moomjy. First, we created magazine ads that highlight the products breathtaking beauty, quality and value. This maintains a dialogue during a consumers non-shopping periods, while setting us up to close the sale when theyre ready to shop. To drive them into the store, we created high impact sale ads for the newspaper and radio. Despite their retail edge, they have a tongue-in-cheek style that dovetails nicely with the leadership voice of the brand ads. |
