| 标题 | Green |
| 广告公司 | Bandujo |
| 广告战役 | Need A Little? - Battery Park City |
| 广告主 | Battery Park City Authority, Inc. |
| 品牌 | Battery Park City |
| Posted | 11月 2005 |
| 行业领域 | 目的地（国家与地点） |
| 广告口号 | Need a Little |
| 剧情简介 | How do you show New Yorkers they dont have to flee the city in order to work, play or live in a place filled with green grass and refreshing opportunities? Our need a little campaign for Battery Park City does exactly that. The campaign dramatizes the key differentiating factors Battery Park City offers in the concrete jungle of New Yorkrevealing it as a welcome oasis of tranquility, peace, greenery and wide open spaces. The message was communicated in radio, TV, magazines and outdoor executions including building-sized wall scapes throughout Manhattan. |
| 媒体类别 | 杂志 |
| 市场 | 美国 |
| 美术指导 | Wes Hester |
| 执行创意总监 | Shawn Kelly |
| 执行创意总监 | Bob Brothers |
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