| 标题 | Make-Up and Drive |
| 广告公司 | thjnk Hamburg |
| 广告战役 | Audi Piloted Driving |
| 广告主 | Audi |
| 品牌 | Audi |
| 首次发布日期 | 2017 / 1 |
| 行业领域 | 轿车 |
| 广告口号 | Made possible with Audi Piloted Driving. |
| 哲学 | "Audi stands for innovation. And piloted driving by Audi marks a logical, evolutionary step in the carmaker’s line of technical product ideas. As naturally self-evident as it is for Audi to develop such products, so too should its communications look and feel just as natural.The campaign is designed to bring the benefits of piloted driving to life.""We showcase the possibilities of modern-day motoring that innovations from Audi have opened up. In a very simple way – by using the four rings of the logo to quickly and simply highlight all the newfound options offered by this technology.Audi is a facilitator, not an inhibitor.Text and drive, not don’t text and drive." |
| 媒体类别 | 平面 |
| 首席创意官 | Armin Jochum |
| 执行创意总监 | Francisca Maass |
| 执行创意总监 | Gerrit Zinke |
| 美术指导 | Matthijs Mejan |
| 文案 | Moritz Franke |
| Art Buyer | Marc Huth |
| Final Artwork | Christian Schemath |
| Fianl Artwork | Hilko Wiegmann |
| Group Account Director | Anke Peters |
| 客户总监 | Katharina Form |
| 客户经理 | Karolin Kegeler |
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