| 标题 | The RGB News |
| 广告公司 | Geometry |
| 广告战役 | The RGB News |
| 广告主 | Observator |
| 品牌 | Observator |
| 首次发布日期 | 2014 / 5 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 剧情简介 | No more than 14 people out of 1000 donate blood in Romania, leaving the country at the bottom of blood donation ranking in Europe.Thousands fall victims to lack of blood daily, but Romanians are concerned with mainly what happens in their own backyard. To make them care, we had to go into their homes. Observator, Antena 1's number one news program, activated its strongest tool - the TV screen. For one week, viewers noticed that something on their screen was missing - the red component from the screen RGB colors - thus showing how life without blood feels like. |
| 媒体类别 | 案例研究 |
| 长度 | |
| 美术指导 | Florina Alexandru |
| 美术指导 | Stefan Vasilachi |
| 文案 | Sorana Somesan |
| 创意总监 | Mihai Fetcu |
| 客户总监 | Radu Glont |
| 客户总监 | Raluca Berceanu |
| 战略企划 | Alex Petrescu |
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