Ross Taylor
SVP, Innovation and Social Media at Digitas Health/Publicis Healthcare
London, 英国
标题Good Different
广告公司
广告战役 Good Different
广告主 Suzuki
品牌 Suzuki
首次发布日期 2022
行业领域 轿车
剧情简介 Our fantastical ad was entirely captured in-camera using an Alexa LF. Thanks to meticulously crafted sets and lighting it meant that the post work was minimal. Each set/scene was designed in SketchUp before moving to a concept render in Indigo to define textures and lighting. Each concept render was graded in Lightroom ensuring very accurate representations for framing and lighting before set build. The process also provides 3D construction plans and 3D files for printed elements such as the miniature helter-skelter and conveyor belts and bolts. This process worked extremely to manage non-visual clients encouraging bravery and creativity to flourish.
媒体类别 电视
长度
制作公司
后期制作
创意总监
创意团队
创意团队
首席创意官
制片

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