| 标题 | Biker |
| 广告公司 | adam&eveDDB |
| 广告战役 | New Polo - Volkswagen |
| 广告主 | Volkswagen |
| 品牌 | Volkswagen |
| 首次发布日期 | 2002 / 2 |
| 产品 | New Polo |
| 行业领域 | 轿车 |
| 广告口号 | The Tough New Polo .Careful It Doesn't Go To Your Head’ |
| 剧情简介 | The New Polo makes the driver feel so tough that he has the confidence to park his car amongst bikers (who are renowned for being hard and tough). Not the sort of people you’d park with ordinarily. |
| 问题 | To launch the New Polo |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| International Director | Martyn Farmer |
| Senior International Planner | Jason Lusty |
| 客户总监 | Boris Zolyniak |
| 广告经理 | Michael Grosche |
| Head of Marketing Communications | Michael Grosche |
| 广告经理 | Martina Berg |
| Head of Classical Advertising | Martina Berg |
| 广告经理 | Achim Glogowski |
| Advertising International | Achim Glogowski |
More Work
SEE ALLPolar Bear Baby
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner
Dog/Cat
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner
Cactus/Balloon
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner
Garage
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner
Incline
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner
Elephant
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner
Wading Depth
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner
Flower
- 品牌:
- Volkswagen
- 广告公司:
- Grabarz & Partner