| 标题 | Head & Shoulders Surprise French Website 4 |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | Head & Shoulders Surprise Campaign - Procter & Gamble |
| 广告主 | Procter & Gamble |
| 品牌 | Head & Shoulders |
| Posted | 5月 2005 |
| 行业领域 | 洗发、护发用品 |
| 问题 | The overall objective of the campaign was to address the preconception that Head & Shoulders is bad for hair, by effectively relaunching the brand with credible cosmetic (hair) as well as anti-dandruff performance. The campaign was framed within the big conceptual idea of 'Surprise' - Cosmopolitan has discovered a new secret to gorgeous hair. First, a Teaser phase with massive blind sampling was employed to create intrigue and excitement about the new beauty secret. A subsequent Reveal phase then named the 'new secret' as Head & Shoulders and further communicated the cosmetic benefits of the shampoo. |
| 媒体类别 | 网站 |
| 市场 | 法国 |
| 创意总监 | olga barr |
| 摄影师 | Stephan Ziehan |
| 美术指导 | olga barr |
More Work
SEE ALLCosmopolitan 1
- 品牌:
- Head & Shoulders
- 广告公司:
- Saatchi & Saatchi
Cosmopolitan 2
- 品牌:
- Head & Shoulders
- 广告公司:
- Saatchi & Saatchi
Surprise
- 品牌:
- Head & Shoulders
- 广告公司:
- Saatchi & Saatchi
Teaser 1
- 品牌:
- Head & Shoulders
- 广告公司:
- Saatchi & Saatchi
Teaser 2
- 品牌:
- Head & Shoulders
- 广告公司:
- Saatchi & Saatchi
Teaser 3
- 品牌:
- Head & Shoulders
- 广告公司:
- Saatchi & Saatchi