| 标题 | If You Smoke I Smoke |
| 广告公司 | AMV BBDO |
| 广告战役 | Tobacco Control - Department of Health |
| 广告主 | Department of Health |
| 品牌 | Department of Health |
| Posted | 5月 2005 |
| 产品 | Anti-Smoking Message |
| 行业领域 | 反对吸毒、酗酒及吸烟讯息 |
| 结果 | Since the Tobacco Control campaign was launched in 2000, over 10,000 lives have been saved. During this time, anti-smoking advertising has quadrupled in effective-ness to become the most powerful trigger to smokers kicking the habit. Its power has been amplified by a new kind of integration: the integration of advertisers. By creating a coalition of brands (BHF, Cancer Research UK and NHS) the Government can wage war on tobacco in a way that is compelling but not oppressive. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 客户企划 | Jane Dorsett |
| 客户企划 | Annabelle Watson |
| 客户企划 | Clare Hutchinson |
| 广告经理 | Nick Adkin |
| 客户总监 | Ann-Marie Kilpatrick |
| 客户企划 | Frank Reitgassl |
| Deputy Planning Director | Kate Waters |
More Work
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- 品牌:
- Department of Health
- 广告公司:
- AMV BBDO
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- 品牌:
- Department of Health
- 广告公司:
- AMV BBDO
Crocodile
- 品牌:
- Department of Health
- 广告公司:
- AMV BBDO
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- 品牌:
- COI /Department of Health
- 广告公司:
- AMV BBDO
Jak
- 品牌:
- COI /Department of Health
- 广告公司:
- AMV BBDO
Rebecca
- 品牌:
- COI /Department of Health
- 广告公司:
- AMV BBDO
Steve
- 品牌:
- COI /Department of Health
- 广告公司:
- AMV BBDO
Colleen
- 品牌:
- COI /Department of Health
- 广告公司:
- AMV BBDO
Byron
- 品牌:
- COI /Department of Health
- 广告公司:
- AMV BBDO