Nexity - "Not Too Old"

Havas Paris

Havas Paris Puteaux, 法国

5444

该广告属于ACT Responsible项目展品

品牌: Nexity
国家: 法国

广告主: Nexity

标题	Not Too Old
标题 (原始语言)	Pas assez âgé
广告公司	Havas Paris
广告战役	Nexity Outdoor Campaign
广告主	Nexity
品牌	Nexity
Posted	10月 2007
行业领域	银行与金融服务、投资、证券服务
广告口号	Too young ; too old ; not enough incomes or contributions…It isn’t right reason to stay without accommodations.
剧情简介	In July 2007, Nexity’s shareholders had to give their approval on the merger conditions with the group Groupe Caisse d’Epargne, in order to enable Nexity to become the first integrated player of property sector (from promotion and services to financing).
哲学	The campaign answers this question: what is this merger meaning and usefulness? The campaign suggests answers which are beyond the financial stakes of the merger by giving usefulness to property sector. Thanks to the merger of the leader of property sector and an important bank, the project ambition is to enable complex projects like adapted housing solutions, simple property investment or harmonious town planning… Five ads underlined what Nexity will suggest thanks to the merger: - Solutions of adapted housing to everybody - Diversified town planning - Solutions of accessible housing to everybody (rate of 0% loan) - Simple property investment - Harmonious town planning Euro RSCG C&O chose a direct and popular tone: - breaking the codes of property sector and financial communication, - in line with the « revolutions » concept that Nexity wants to implement thanks to the merger.
问题	Two main challenges in this campaign: - Convince shareholders on the project in order to get their support and vote - To show that Nexity integrates “corporate responsibility” within its brand attributes and values component
媒体类别	平面
市场	法国
客户主任	Guillaume Idier
创意总监	Olivier Mouliérac
创意总监	Jérôme Galinha
美术指导	Catherine Labro
文案	Capucine Lewalle
制片	Fabienne Méric
制片	Orianne Dopont
客户总监	Yannick Bolloré
Consultant	Lucie Munsch