Standard Bank - "Cricket"

TBWA\Hunt\Lascaris Johannesburg

TBWA\Hunt\Lascaris Johannesburg Johannesburg, 南非

5647

标题	Cricket
广告公司	TBWA\Hunt\Lascaris Johannesburg
广告战役	Achiever - Standard Bank
广告主	Standard Corporate & Merchant Bank
品牌	Standard Bank
Posted	8月 2004
产品	Achiever Plan
行业领域	银行与金融服务、投资、证券服务
剧情简介	Utilising existing upmarket aspirational brands we placed fake credit card slips and signed cheques onto full page existing ads. The credit card slips and signed cheques were made out to the brand being advertised.
哲学	This case aims to demonstrate how Standard Bank managed to regain the high-ground through differentiated communications.
问题	There are four major banks in South Africa, all competing for the upwardly mobile Achiever market. Standard Bank was the first to introduce a bundled credit offering catering for this market. However, the other major banks followed suit by offering similar products sending the market into a parity lull.
结果	The campaign was not only groundbreaking but also managed to achieve phenomenal results not only creating a huge amount of talkability but also helped the sales increase up by 400%.
媒体类别	杂志
长度	20 seconds
市场	南非
创意总监	Sandra deWitt
文案	Cindy Lee
美术指导	Lapeace Kakaza
制作公司	Beith Digital
战略企划	Nala Dhlamini
客户总监	Avril Van der Merwe
Group Account Director	Susan Ferguson
创意组长	Lapeace Kakaza
广告经理	Jenny Pheiffer