| 标题 | Millboard |
| 广告公司 | Publicis Emil |
| 广告战役 | Millboard |
| 广告主 | Mercedes-Benz |
| 品牌 | Mercedes-Benz |
| Posted | 12月 2021 |
| 行业领域 | 轿车 |
| 剧情简介 | The wind turbine symbolises renewable energy. The three-pointed star symbolizes Mercedes-Benz. The idea was simple: to exploit the striking visual similarity between the two to transform one of Europe’s largest wind turbines (120m x 70m) into an illuminated Mercedes-Benz logo on a truly iconic scale. The objective was to announce to the world that the brand and renewable energy would soon be working together on a global scale. The installation was staged for real, using eco-friendly lights and smoke, and was visible for miles around. |
| 媒体类别 | 案例研究 |
| 长度 | |
| Global Chief Creative Officer | Bruno Bertelli |
| Global Executive Creative Director | Andy Daley |
| 首席创意官 | Eduardo Marques |
| 创意总监 | Mischa Schreuder |
| 创意总监 | Koenraad Lefever |
| 文案 | Richard Bushoff |
| 美术指导 | Lennart Schoterman |
| 美术指导 | Mischa Schreuder |
| Account Director, Global Content, Experience and Comms | Elodie Straub |
| Market Acceleration Lead | Davy Caluwaerts |
| 客户总监 | Axelle Gontier |
| 客户经理 | Frederic Haesendonck |
| 广告经理 | Florian Bleher Bleher |
| 广告经理 | Stefan Brommer |
| 创意团队 | Karen Fonteyne |
| 创意团队 | James Gambrill |