Bruno Bertelli
GLOBAL CCO Publicis WW & CEO Publicis Italy at Publicis Italy
Milan, 意大利
标题The Dilemma
广告公司
广告战役 The Dilemna
广告主 Heineken
品牌 Heineken
首次发布日期 2016 / 3
行业领域 啤酒,苹果酒
剧情简介 Heineken wanted to encourage guys to watch football with pals. So it played a prank on Simone, an A.S. Roma fan who had a tradition of watching the big match with his mates – until Heineken offered him a VIP ticket to Roma vs. Real Madrid. He decided to drop his buddies for once. But they got their revenge when their disappointed phone call was broadcast live across the entire stadium during the match. The spectators began pressuring Simone to remain loyal to his friends. Relief came when he found they were actually at the stadium – in a VIP viewing room.
媒体类别 案例研究
长度
执行创意总监
执行创意总监
战略企划
联合创意总监
联合创意总监
执行制片
客户经理
执行创意总监
执行创意总监
联合创意总监
客户经理
战略企划
客户经理
美术指导
文案

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