| 标题 | Try something new today |
| 广告公司 | AMV BBDO |
| 广告战役 | Try something new today |
| 广告主 | Sainsbury's |
| 品牌 | Sainsbury's |
| 首次发布日期 | 2005 / 9 |
| 行业领域 | 食品 |
| 哲学 | The new work, fronted by Jamie Oliver, marks the unveiling of the new brand idea try something new today. The new campaign aims to inspire Britains tired cooks by giving them simple, easy ideas to make midweek meals more interesting. The plans take Sainsburys into the next stage of its Making Sainsburys Great Again recovery programme, which was outlined by chief executive Justin King in October 2004. The new brand idea will be brought to life throughout the company featuring on everything from advertising material, and in store displays to till receipts and delivery lorries. Store colleagues are working overnight on Monday to update the look and feel of Sainsburys stores and the Sainsburys.co.uk website will also be relaunched overnight |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Ridley Scott Creative Group |
| 音频后期制作 | Wave Studios |
| 文案 | Tony Strong |
| 文案 | Peter Souter |
| 美术指导 | Mike Durban |
| 美术指导 | Paul Brazier |
| 客户企划 | Craig Mawdsley |
| Media Planner | Frances Ralston-Good |
| 导演 | Luke Scott |
| 剪辑师 | Cyril Metzger |
| 剪辑公司 | Cut and Run LA |
| 后期制作 | MPC |
| 创意总监 | Peter Souter |
| 创意总监 | Richard Curtis |
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