| 标题 | Not All of It |
| 广告公司 | Doner |
| 广告战役 | Not All of It |
| 广告主 | The Coleman Company, Inc. |
| 品牌 | Coleman Instant Tent |
| 首次发布日期 | 2011 / 7 |
| 行业领域 | 户外运动与体育服装 |
| 哲学 | Introducing Coleman’s new Instant Tent, the spot, titled Not All Of It, builds on a series of earlier ads that were composed from home movies and old photographs submitted by campers. The new ad uses some of the same footage, but mixes in new footage, shot by STORY's Blair Hayes, and cleverly designed to look like decades old Super 8 material. The new footage shows people setting up the Instant Tent and carousing around a campsite. |
| 问题 | The challenge was to shoot new footage of talent interacting with the product to match decades old home movies submitted by consumers. |
| 结果 | Hayes used hand-held Super 8 and 16mm cameras to shoot the camping scenes, and had the talent, which included a real family, improvise their performances. In some instances, he handed cameras to the talent and had them shoot themselves. |
| 媒体类别 | 电视 |
| Head of Production | Mary Langenfield |
| 执行制片 | Cliff Grant |
| 执行制片 | Mark Androw |
| 广告公司制片 | Alexander Page |
| 客户总监 | Kelly Finnigan |
| 创意总监 | Jimmy Kollin |
| 创意总监 | Karen Cathel |
| 导演 | Blair Hayes |