To launch Russell Westbrook’s Why Not 0.5’s, we built a campaign around, you guessed it — ‘Why Not?’. The shoe’s name, and Russ’ foundation whose mission is to ‘inspire the lives of children, empower them to ask ‘Why Not?’, and teach them to never give up’.
Ghostpistols concepted, and directed this journey into the mind of 10-year-old Ziggy, as he wonders whether he could grow up to play like Westbrook. Spoiler, Russ says, ‘why not?’.
Ghostpistols concepted, and directed this journey into the mind of 10-year-old Ziggy, as he wonders whether he could grow up to play like Westbrook. Spoiler, Russ says, ‘why not?’.
More Work
SEE ALLYou’re Gold 1
- 品牌:
- Axe Spray
- 广告公司:
- 72andSunny
You’re Gold 3
- 品牌:
- Axe Spray
- 广告公司:
- 72andSunny
You’re Gold 2
- 品牌:
- Axe Spray
- 广告公司:
- 72andSunny
If Carlsberg Did Kickabouts
- 品牌:
- Carlsberg
- 广告公司:
- 72andSunny
If Carlsberg Did Haircuts
- 品牌:
- Carlsberg
- 广告公司:
- 72andSunny
There Will Be Stories
- 品牌:
- The Star
- 广告公司:
- The Monkeys
Puke
- 品牌:
- Unwired
- 广告公司:
- The Monkeys