| 标题 | Skin Replacements |
| 广告公司 | Barkley |
| 广告战役 | Skin Replacements |
| 广告主 | Dobson Cellular Systems |
| 品牌 | Cellular One |
| 首次发布日期 | 2004 / 1 |
| 行业领域 | 个人无线通讯 |
| 剧情简介 | The spot uses a self-proclaimed skin replacement surgeon to demonstrate how to use the new Smartskin technology on the Identity phone from Dobson Cellular Systems. |
| 哲学 | The spot was shot to look like a locally-produced video commercial for a doctor with a revolutionary new skin replacement procedure. As you watch, you realize that it is actually about changing the appearance of your Cellular One mobile phone. |
| 问题 | The challenge was to appeal to college-aged cellular phone users with an offbeat approach and get them to check out the Identity phone web site. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 执行创意总监 | Brian Brooker |
| 创意总监 | Robin Knight |
| 创意总监 | Bob Cox |
| 美术指导 | Chuck Matzker |
| 文案 | Jake Edinger |
| 客户主管 | Deanna Montgomery |
| 客户总监 | Bryan Herrman |
| 广告公司制片 | Andrea Martin |
| 导演 | Russ Hadley |
| 制作公司 | Third Eye Productions |
| 后期制作 | SubStation K |
| 剪辑公司 | SubStation K |