标题 | Pop-Up Book |
广告公司 | BBH |
广告战役 | Pop-Up Book |
广告主 | Unilever |
品牌 | Persil |
首次发布日期 | 2008 / 1 |
产品 | Small & Mighty |
行业领域 | 清洁用品、肥皂、洗涤剂 |
广告口号 | 1/2 the lorries, the packaging, the water |
哲学 | Pop-Up Book builds on the charming tone of the original launch work and tells the story of Small & Mightys environmental benefits via a simple and child-relevant executional device. |
问题 | The objective of this campaign was to spell out the specific, positive benefits of using Small & Mighty in a way that consumers would readily understand and empathise with. The key message was that because Small & Mighty is 2x concentrated, it uses half the water to make it; half the packaging to put it in; and half the lorries to transport it. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
制作公司 | Framestore |
创意总监 | Mick Mahoney |
创意团队 | Mick Mahoney |
创意团队 | Justin Moore |
客户企划 | John Harrison |
广告公司制片 | Helen Powlette |
制作公司 | Blink London |
制片 | Andrew Studholme |
导演 | Simon Willows |
摄影指导 | Ian Forster |
剪辑师 | Mark Aarons |
Media Planner | Simon Bielby |