标题 | Home |
广告公司 | Brann Worldwide (Arnold Worldwide Partners) |
广告战役 | Treatment Works - United Way of Central Maryland |
广告主 | United Way |
品牌 | United Way of Central Maryland |
Posted | 6月 2003 |
产品 | Project Lift |
行业领域 | 反对吸毒、酗酒及吸烟讯息 |
广告口号 | Treatment works. |
剧情简介 | Campaign for Project Lift, an educational program of the United Way of Central Maryland to support substance abuse treatment. It provides recommendations that businesses, individuals and families can take to help those that suffer from addiction. |
哲学 | The campaign clearly takes a problem-solution approach, in which "real" people talk about people in their life who have experienced problems with drug and alcohol. After talking about who the individual in their life with the problem was, they emphasize that they "had" a problem, and no longer do...thanks to treatment. It is an emotional, personal approach that has been hugely successful in getting individuals to raise their hands for treatment. |
问题 | The objective of the campaign is to clearly communicate that drug and alcohol abuse treatment works. |
媒体类别 | 电视 |
长度 | |
市场 | 美国 |
创意总监 | Jeffrey Wygant |
创意总监 | Vicki Dodson |
美术指导 | Guy Arceneaux |
文案 | David Williams |