| 标题 | Pigs |
| 广告公司 | St. Luke’s Communications |
| 广告战役 | Burst Pipe - British Telecom |
| 广告主 | BT Broadband |
| 品牌 | BT Broadband |
| Posted | 8月 2004 |
| 行业领域 | 互联网服务提供商 |
| 广告口号 | Broadband has landed. More connections. More possibilities. |
| 问题 | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
| 结果 | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 英国 |
| 制作公司 | Hammer & Tongs |
| 剪辑公司 | The Firm |
| 动画 | The Mill London |
| 广告公司制片 | Kate Male |
| 创意总监 | Julian Vizard |
| 创意总监 | Al Young |
| 导演 | Garth Jennings |
| 制片 | Helen Weil |
| 制作公司制片 | Nick Goldsmith |
| 动画效果 | Chris Knight |
| 动画效果 | Dave Smith |
| 动画效果 | Lorraine McLaughlin |
| 动画效果 | Neil Davies |
| 电影电视 | Adam Scott |
| 3D Graphics | Russell Tickner |
| 3D Graphics | Andi Farhall |
| 3D Graphics | Ben Smith |
| 3D Graphics | Andrew Proctor |
| 3D Graphics | Satoko Iinuma |
| 3D Graphics | Rob van den Bragt |
| 3D Graphics | Porl Perrott |
| 3D Graphics | Nick Lloyd |
| 3D Graphics | Michael Grobe |
| 3D Graphics | Jake Mengers |
| 3D Graphics | Sam Renfry |
| 3D Graphics | Russell Appleford |
| 3D Graphics | Thomas Pastor |
| 制片 | Stephen Venning |
| Senior Planner | Michele Danan |
| 广告经理 | Amanda Mackenzie |