|广告公司||Targetbase Claydon Heeley|
|广告战役||Fresh / The Guardian Integrated Campaign|
|广告主||Guardian Media Group|
|哲学||In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time.|
|问题||Between 1995 and 2001, The Guardian had been losing share in a declining category.|
|结果||As a result, share increased swiftly and dramatically and overall circulation actually grew.|
|Head of Insight||Graham Fowles|
Eric Weisberg is Global Chief Creative Officer at Doner, where he...
Suñol comes from Bassat Ogilvy in Madrid, where he was Executive...
My creative pursuits have always gotten me in trouble. Before Fac...
Australian-born, New Zealand-trained, and now I have my two feet...
Jason has been helping lead the charge at 72andSunny since the ve...
I lead Zone's content & experiences offering. I bring people and...
"I strongly believe that what’s happening around us is, in fact,...
Outcome-driven, charismatic marketing and branding executive with...