|广告战役||Volkswagen British Campaigns|
|广告口号||Small but tough. Polo|
|哲学||Volkswagens new (as of 1995) mass market volume objectives have meant many campaigns have been developed for model specific target audiences. However, we have maintained a degree of cross-campaign coherence by creating a common tone of voice across all campaigns. We have also ensured that the single messages we try to deliver about each individual model Polos sturdiness, Golfs refined classiness, Passats engineering attention to detail are ultimately common Volkswagen engineering values.|
|问题||Volkswagen is a brand that has to appeal to many audiences, with many different product offerings. It has to do this whilst retaining overall brand values which support its individual product messages.|
|结果|| Volkswagen were DDB Londons founding client in 1968 and in 2005 The Gunn Report named them as the most creatively awarded client in its history.|
Over the course of our relationship with Volkswagen we have won 5 Effectiveness Awards and scores of creative awards.
The work featured on this page is some of our most recent.
|Worldwide Account Manager||Martyn Farmer|
|International Account Manager||Jason Lusty|
|Planner International||José Luis Ramirez|
|Head of Advertising International||Martina Berg|
|Coordination Advertising International||Achim Glokowski|
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