Federico Brugia
Rome, 意大利
标题Things that disappear
广告公司
广告战役 Anti-corruption - Transparency International
广告主 Transparency International
品牌 Transparency International Italia
首次发布日期 2004 / 12
产品 Anti-corruption campaign
行业领域 机构/公益组织/非盈利组织
广告口号 Corruption takes something away from all of us. Sometimes even life.
剧情简介 This TV commercial shows images that represent various sectors of our daily life: public roads, transport, buildings, parks and health. “Architectural” line drawings superimposed over the images continue disappearing…symbolising unrealised projects. Projects that disappear into nothingness.
哲学 The role of this ad was to inform people of all ages that corruption of any sort affects us all in some way. Victims do exist and they are us. The solution was to approach a complex message in a very simple and user-friendly way using drawings and intimate “music” (a girl singing without any accompaniment). The final frame shows us explicitly that corruption not only takes something away from all of us…but that “something” could also be our life.
问题 Most people believe that corruption is something that takes place between two people behind closed doors. Something that doesn’t affect them. Something far away from them (eg. Enron scandal).
媒体类别 电视
长度
市场 意大利
创意总监
美术指导
客户主管
导演
文案
制作公司
动画效果
美术指导
执行制片
剪辑师
摄影指导
制片
Location
后期制作

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