标题 | Things that disappear |
广告公司 | FCB Milan |
广告战役 | Anti-corruption - Transparency International |
广告主 | Transparency International |
品牌 | Transparency International Italia |
首次发布日期 | 2004 / 12 |
产品 | Anti-corruption campaign |
行业领域 | 机构/公益组织/非盈利组织 |
广告口号 | Corruption takes something away from all of us. Sometimes even life. |
剧情简介 | This TV commercial shows images that represent various sectors of our daily life: public roads, transport, buildings, parks and health. Architectural line drawings superimposed over the images continue disappearing symbolising unrealised projects. Projects that disappear into nothingness. |
哲学 | The role of this ad was to inform people of all ages that corruption of any sort affects us all in some way. Victims do exist and they are us. The solution was to approach a complex message in a very simple and user-friendly way using drawings and intimate music (a girl singing without any accompaniment). The final frame shows us explicitly that corruption not only takes something away from all of us but that something could also be our life. |
问题 | Most people believe that corruption is something that takes place between two people behind closed doors. Something that doesnt affect them. Something far away from them (eg. Enron scandal). |
媒体类别 | 电视 |
长度 | |
市场 | 意大利 |
创意总监 | Roxanna Bianco |
美术指导 | Remo Bonaguro |
客户主管 | Roberta Bortolli |
导演 | Federico Brugia |
文案 | Laura Colombo |
制作公司 | The Family |
动画效果 | Franco Tassi |
美术指导 | Paolo Re |
执行制片 | Lorenzo Cefis |
剪辑师 | Antonio Civilini |
摄影指导 | Mark Patten |
制片 | Anna Sica |
Location | San Marino |
后期制作 | You-Are |