标题 | Rebuild their image |
广告公司 | Leo Burnett Paris |
广告战役 | Puzzle |
广告主 | Fondation Mimi |
品牌 | Mimi Foundation |
Posted | 6月 2011 |
行业领域 | 慈善机构、基金、志愿者 |
广告口号 | Let's help cancer sufferers rebuild their image |
问题 | The Mimi Foundation is offering cancer sufferers free beauty treatment and psychological aftercare. Its objective : to help patients rebuild their image so as to better copewith their cancer condition. |
结果 | In order to heighten public awareness, the Foundation has created a number of interactive psters in which the face of a cancer patient has been cut into puzzle-like squares that passersby can move about to rebuild the face - exactly as the Foundation does. |
媒体类别 | 电视 |
Art Buyer | Claire Sougy |
客户经理 | Cécile Balut |
客户经理 | Jean-Marc Kuentzmann |
文案 | Hadi Hassan-Helou |
美术指导 | gonfond jerome |
执行创意总监 | Guillaume-Ulrich Chifflot |