标题 | Linda |
广告公司 | Arnold |
广告战役 | Women and Smoking - ALF |
广告主 | American Legacy Foundation |
品牌 | Women and Smoking |
首次发布日期 | 2002 / 8 |
行业领域 | 反对吸毒、酗酒及吸烟讯息 |
广告口号 | Legacy |
剧情简介 | This print campaign was developed along with the TV campaign to showcase the goodbye letters to their families of real women dying of very real tobacco-related diseases. So real, unfortunately, that one of the women has since lost her struggle against lung cander. The campaign was shot and filmed by Richard Avedon. |
媒体类别 | 杂志 |
市场 | 美国 |
执行创意总监 | Ron Lawner |
执行创意总监 | Pete Favat |
创意总监 | Roger Baldacci |
美术指导 | Rob Baird |
文案 | Roger Baldacci |
广告公司制片 | Aidan Finnan |
广告公司制片 | Clint Ackerman |
摄影师 | Richard Avedon |
广告公司制片 | Greg Carter |
广告公司制片 | Katherine Hennessy |