Paul Jordan
执行创意总监 at Engine UK
London, 英国
标题Mood
广告公司
广告战役 Mood
广告主 NOW TV
品牌 NOW TV
首次发布日期
行业领域 电视、广播节目与电视台、电台
哲学 NOW TV is launching a new integrated brand campaign, created by ENGINE, starring Robert Webb as the personification of a family’s TV. The new campaign reflects a shift in NOW TV’s strategy, moving to target audiences who have never paid for TV before. The key insight for this audience is that they generally declare themselves to be quite happy with their lot on Freeview. However, if they really think about it, there are times during the week when they are settling for ‘filler’ TV. This campaign nudges people to recognise those moments, and to see NOW TV as a solution.

In the TV & Cinema ads, we see our family stage an intervention on their TV, played by Webb. They love their TV dearly, but sometimes, they have to admit, he can be a bit rubbish. So in these ads, we see them bite the bullet and have the awkward conversation. Thankfully, it all ends well, as they’ve got him NOW TV, meaning from now on he’ll be able to stream whatever his family are in the mood for.

In the Radio ads, we hear our TV, again played by Webb, in his more confident, enthusiastic, post-NOW TV state. He looks back awkwardly on the time before NOW TV, recognising how, in hindsight, the signs were there with all that channel hopping from his family. But now he’s got NOW TV, he’s full of beans and full of ideas for what his family might enjoy.

The campaign is supported in OOH and Social with ads pushing some of the great content NOW TV has on offer, prompting people to ask themselves “What’s your TV got for you tonight?”.
媒体类别 影视
长度
制作公司
音效设计公司
后期制作
执行创意总监
创意团队
创意团队
创意团队
广告公司制片
广告公司制片
Account Management
Account Management
Account Management
Planning Team
Planning Team
媒介公司
Director/Animator
设计师
摄影指导
制片
剪辑师
剪辑公司
Sound Designer
音频

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