|标题||The Race Is On|
|广告战役||International Women’s Day 2017|
|剧情简介||The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”.|
|哲学||mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars|
|音效设计公司||String and Tins|
|Brand Strategy Director||Michael Abbott|
|Brand Management/Strategy||Natasha Chatur|
|Business Director||Louise Lang|
|Chief Strategy Officer||Chris McKibbin|
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