Paul Jordan
执行创意总监 at Engine UK
London, 英国
标题The Race Is On
广告公司
广告战役 International Women’s Day 2017
广告主 Western Union
品牌 Western Union
首次发布日期
行业领域 银行、金融、法律和保险
剧情简介 The ad features five girls representing different nationalities. We see them running up hills and over rooftops as they race together, with purpose, towards their opportunities. A punchy, specially composed track by Finger Music plays over the action, reflecting the energy on screen, while a young girl announces: “The race is on”. 
哲学 mcgarrybowen’s campaign highlights the power of education as the driving force to achieve gender equality – pointing to the fact that education acts as a starting gun in achieving whatever dream a girl may have: Whether it’s to be the first woman on the moon, the first female President of the USA or the first person on Mars 
媒体类别 电视
长度
音乐
音效设计公司
Brand Strategy Director
Brand Management/Strategy
执行创意总监
执行创意总监
创意总监
创意团队
创意团队
Business Director
客户总监
客户经理
Chief Strategy Officer
Strategist
广告公司制片
导演
制作公司
制作公司制片
剪辑师
后期制作
摄影指导
剪辑公司 Work Post

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