Paul Jordan
执行创意总监 at Engine UK
London, 英国
标题Leap
广告公司
广告战役 Do More New
广告主 Honda Motor Co., Ltd.
品牌 Honda
首次发布日期
产品 CR-V
行业领域 轿车
广告口号 Do More New
剧情简介 Honda is launching the 4th Generation CR-V with the tagline ‘Do More New’. The campaign, which will run across Europe, is the first work for Honda by newly appointed mcgarrybowen London. The campaign line ‘Do More New’ reflects the driver’s desire to seek out new and exciting experiences. The fully integrated campaign dramatizes the moment we decide to do something new. That moment we commit to leaping into a new possibility is shown using the metaphor of portals. 
媒体类别 电视
Soundtrack “To Heal” performed by Underworld
制作公司
后期制作 The Mill NY
制片
导演
广告公司制片
创意团队
创意团队
执行创意总监
执行创意总监
剪辑师

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