|广告战役||Do More New|
|广告主||Honda Motor Co., Ltd.|
|广告口号||Do More New|
|剧情简介||Honda is launching the 4th Generation CR-V with the tagline ‘Do More New’. The campaign, which will run across Europe, is the first work for Honda by newly appointed mcgarrybowen London. The campaign line ‘Do More New’ reflects the driver’s desire to seek out new and exciting experiences. The fully integrated campaign dramatizes the moment we decide to do something new. That moment we commit to leaping into a new possibility is shown using the metaphor of portals.|
|Soundtrack||“To Heal” performed by Underworld|
|后期制作||The Mill NY|
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