| 标题 | Glicode |
| Brief | Glico has supported the growth and development of children for over 95 years. Through snacks and sponsorships, the brand is synonymous with Japanese childhood. Our snacks already make their way into the hands of children around Japan but we wanted to find a way to create something with real utility that truly aided a child’s development.While the world embraces programming education, Japan’s school curriculums are dated and lagging behind. So how could we combine the latest technology with the magic of our brand allowing our kids to keep up?We created GLICODE, the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: "BASIC SYNTAX", "IF STATEMENTS" and "LOOPS". GLICODE has already made its way into elementary schools and it's been incorporated into the national curriculum. ---- Glicode is the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: basic syntax, if statements and loops. In Japan Glico uses its iconic products to introduce children to the three principles of algorithmic thinking: basic syntax, loops and if statements. Using a smartphone and their favorite afternoon snack, eager minds lay out chocolate covered snacks, capture images and run sequences. |
| 广告公司 | Dentsu Inc. |
| 广告战役 | Glicode |
| 广告主 | Ezaki Glico Co., Ltd. |
| 品牌 | Ezaki Glico |
| 首次发布日期 | 2016 / 9 |
| 行业领域 | 饼干，面包，燕麦饼 |
| 剧情简介 | We created GLICODE, the first ever educational app that uses image recognition to turn candy into code, teaching the fundamentals of programming. The app turns three popular products into bite-sized programming lessons which teach three basic principles: "BASIC SYNTAX", "IF STATEMENTS" and "LOOPS". GLICODE has already made its way into elementary schools and it's been incorporated into the national curriculum. |
| 媒体类别 | Applications |
| 长度 | |
| 执行创意总监 | Yasuharu Sasaki |
| 创意总监 | Hiroshi Koike |
| 战略企划 | Ryutaro Seki |
| 战略企划 | Kazuyoshi Ochi |
| 战略企划 | Moe Goto |
| 美术指导 | Yoshihiro So |
| 创意团队 | Gene Brutty |
| 创意团队 | Tim Seddon |
| Strategy/Planning | Joe Fry |
| 制片 | Naru Kudo |
| 制片 | Yosuke Suzuki |
| 制片 | Kojiro Fukami |
| 项目经理 | Haruka Yokokawa |
| 导演 | Mitsugu Matsumoto |
| 执行制片 | Yasuhiro Kawasaki |
| 客户主管 | Shigenari Kato |
| 客户主管 | Mitsuki Yoshida |
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