| 标题 | #BuyBackFriday |
| 广告公司 | Edelman |
| 广告战役 | #BuyBackFriday |
| 广告主 | IKEA |
| 品牌 | Ikea |
| 首次发布日期 | 2020 / 10 |
| 行业领域 | 杂货店、专卖店 |
| 剧情简介 | Increasing circularity is vital to sustainability. IKEA makes durable furniture at affordable prices and is focused on sustainability. Its goal is to become a circular company by 2030. IKEA wanted a campaign that would promote its credentials in the sustainability space. Consumers want to see brands take real action.So IKEA did something radical, at an unprecedented global scale... it started buying customers' unwanted furniture back. |
| 媒体类别 | 电视 |
| 长度 | |
| 制作公司 | Riff Raff Films |
| 首席创意官 | Stefan Ronge |
| 首席创意官 | Mattias Ronge |
| 创意总监 | Martin Jon Adolfsson |
| 制片 | Jane Tredget |
| 美术指导 | Sabine Stromsky |
| 文案 | Oscar Muller |
| 摄影指导 | Daniel Landin |
| Chief Client Officer | Ruth Warder |
| 设计师 | Steve Malkerty |
| 设计师 | Chris Wilcox |
| Associate Project Director | Claire Fraser |
| 执行制片 | Lucie Hackman |
| Senior Producer | Cara Hickson |
| 项目经理 | Stefania Basile |
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