| 剧情简介 | The open retirement fund EGO is the product of the reform of the Polish social security system. In 1999 the state dominated pension market opened to private competition and Polish citizens who work and are under the age of 35 have to choose a fund in which he/she will entrust in their future. Knowing that all the pension funds would start advertising at the same time, and prediciting that a large part of them would repeatthe well known and often used message - we are big, old, and safe - we knew that our client's strength would have to come from understanding our consumers' fears of the future and from being different executionally. These ads show that if you don't invest in Ego you will have to pretend to have an exciting life when you retire. Ego guarantees a food future. |