标题 | Global Talent |
广告公司 | Della Femina Rothschild Jeary & Partners |
广告战役 | It's time to call Mercer - Mercer |
广告主 | Mercer |
品牌 | Mercer |
Posted | 12月 2007 |
产品 | Consulting, Outsourcing, Investments |
行业领域 | 商业服务 |
广告口号 | It's time to call Mercer |
剧情简介 | Global company re-branding. Establish Mercer as the "go to" company when there is a difficult HR problem to solve. |
哲学 | Focus on specific topical issues. Present these issues in a dramatic way using a presentation technique that cuts through the sameness and clutter of B-to-B communication. Provide a strong call to action. |
问题 | Broaden the understanding of how Mercer can contribute to the success of a company. Elevate the brand to influence decision to choose at the C-suite level. |
结果 | Confidential, but please contact Jim Tenny at 212.506.0754 to discuss. |
媒体类别 | 报纸 |
市场 | Americas, 美国, Asia Pacific, Europe |
执行创意总监 | Jerry Della Femina |
文案 | Frank DiGiacomo |
广告公司制片 | Francis Timoney |
美术指导 | Mark Yustein |
Artist | Paul Davis |