| 标题 | The Face of Future |
| 广告公司 | Ogilvy UK |
| 广告战役 | The Face of the Future |
| 广告主 | EY |
| 品牌 | EY |
| 首次发布日期 | 2023 / 10 |
| 行业领域 | 商业服务 |
| 哲学 | The EY organization (EY) today announces the launch of a new and fully integrated marketing campaign entitled “The Face of the Future.” Through this campaign EY promotes its recently launched unifying artificial intelligence (AI) platform, EY.ai, highlighting the need to put humans at the center of the AI transformation to help deliver on the exponential value the technology provides. Against a backdrop of real-world business, governmental and societal concerns around the adoption of AI, “The Face of the Future” is an assertion of the EY belief that confidence in AI needs to be instilled by prioritizing a people-first approach. This belief is brought to life through the campaign’s central asset, an ever-changing animated face comprising of the images of more than 200 EY people. It highlights the transformative power of AI across organizations when it is people-centric while making provocations around AI adoption, posing the question: How can AI help your organization face the future? |
| 媒体类别 | 电视 |
| 长度 | |
| 制片 | Rory Mathieson |
| 制片 | Gramercy Park Studios |
| 后期制作 | HOGARTH WORLDWIDE |
| 后期制作 | Rebecca Prince |
| 客户总监 | Jack Perri |
| 客户经理 | Lisa Brown |
| 剪辑师 | Merethe Rosvold |
| 剪辑公司 | Gramercy Park Studios |
| Colorist | Matt Hare |
| Colorist | Ben Rogers |
| 着色 | Gramercy Park Studios |
| Sound Designer | Sam Cross |
| Sound Designer | Zak Kurtha |
| 音效设计公司 | Gramercy Park Studios |
| Executive Audio Producer | Richard Donaghue |
| 音效制作 | HOGARTH WORLDWIDE |
| 执行创意总监 | Graham Fink |
| 执行创意总监 | Mark Goodwin |
| Client Team Director | Chris Spenceley |
| Executive Creative Producer | Aidan Gibbons |
| 执行制片 | Dougal Meese |
| Live action Producer | Jon Stopp |
| 制作公司 | Not Just Any |
| 制片 | Gerri McCarthy |
| 摄影师 | Adam Slama |
| After Effects Artist | David Arthur |
| After Effects Artist | Andrew Whittle |
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