| 标题 | Hello Possible |
| 广告公司 | Engine UK |
| 广告战役 | Hello Possible |
| 广告主 | Sky Mobile |
| 品牌 | Sky Mobile |
| 首次发布日期 | 2022 / 4 |
| 行业领域 | 个人无线通讯 |
| 哲学 | Sky Mobile is highlighting how you can keep hold of things you would normally lose, such as mobile phone data, with British star Lily James showing how the ‘Roll’ feature makes your data go further. The campaign, created by Engine Creative, is the newest instalment of Sky Mobile’s ‘Hello Possible’ campaign. It highlights how Sky Mobile’s ‘Roll’ feature allows you to keep hold of what you would normally lose. At the end of every month, any unused data is typically lost with other network providers, whereas Sky Mobile lets you keep the data you have paid for, rolling it into your Sky Mobile piggybank for up to three years. The 30-second TV spot brings this concept to life, featuring ‘Little Colin’, an underdog at a rugby match, unexpectedly catching hold of the rugby ball. Lily James cheers him on excitedly from the sidelines, while The Beach Boys’ song ‘Wouldn’t it be Nice’ plays in the background, Colin dodges some of his team’s opponents and leaps high above others, completing an unbelievable try against all the odds. The spot finishes with Lily James saying: “Sky Mobile rolls your spare data so you can keep hold of it for up to three years.” The campaign launches on TV, social and radio on 29 April and runs until the end of June. The TV ad was directed by Sam Larsson. The “Hello Possible” platform for Sky Mobile is born out of a belief that the old, rigid mobile networks of the past are too inflexible. Sky Mobile provides a welcome antidote, offering customers the freedom of a more flexible network and making possible what was not previously so. |
| 媒体类别 | 电视 |
| 长度 | |
| Soundtrack | The Beach Boys ‘Wouldn’t it be Nice’ |
| Editing Company | Final Cut |
| 音效设计公司 | Wave Studios |
| 制作公司 | Traktor |
| 导演 | Sam Larsson |
| 执行创意总监 | Leon Jaume |
| 创意团队 | Nick Coates |
| 创意团队 | Gabriella Kohli |
| Chief Strategy Officer | Gen Kobayashi |
| Senior Strategist | Alpesh Patel |
| Account Management | Ed Norrington |
| Account Management | Sally Heiser |
| 广告公司制片 | Bradley Woodus |
| 广告公司制片 | Henry Davies |
| 项目经理 | Sophie Richaume |
| 制片 | Fran Thompson |
| 剪辑师 | Ryan Beck |
| 后期制作 | 1920 |
| Sound Designer | Tony Rapaccioli |
| 摄影指导 | Tim Maurice-Jones |
| Media planning/buying | MediaCom |
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