| 标题 | Jeff Fisher Purple |
| 广告公司 | Shop |
| 广告战役 | Merrydown Cider - DO NOT DELETE |
| 广告主 | Merrydown |
| 品牌 | Merrydown |
| Posted | 4月 2003 |
| 产品 | Cider |
| 行业领域 | 啤酒，苹果酒 |
| 剧情简介 | We commissioned some of the best artists and graphic designers in the world to design 2 images in one the merry and the down in the brand name. |
| 哲学 | Merry and Down show the true sides of the drinking experience. |
| 问题 | This activity was designed to reinvigorate the Merrydown Cider brand amongst the trade and to regenerate Merrydown Vintage Cider to become the leading Premium Cider in the UK. |
| 结果 | The campaign has generated real excitement amongst buyers and has extended listings in both pubs and supermarkets, resulting in a 24% uplift year on year. It has received numerous design and art direction awards, both in the UK and US. Ltd edition 33cl bottle introduced. Cut need for promotions. Increased listings with expected revenue of an additional £500k. Generated over £150k of PR. |
| 媒体类别 | 平面 |
| 市场 | 英国 |
| 美术指导 | Dave Dye |
| 文案 | Sean Doyle |
| 摄影师 | Giles Revell |
| 插图画家 | Olaf Hajek |
| 插图画家 | Jeff Fisher |
| 插图画家 | Andrew Kulman |
| 插图画家 | Mick Marston |
| 插图画家 | Martin Haake |
| 插图画家 | Gary Baseman |
| Typographer | David Wakefield |
| 创意总监 | Dave Dye |
| 创意总监 | Sean Doyle |
| Account Handler | Caspar Thykier |
| Marketing Manager | Chris Carr |
| 插图画家 | Michael Johnson |
| 插图画家 | Kristian Clayton |
| 插图画家 | Rob Clayton |
| 插图画家 | Brian Cronin |
| 插图画家 | Sara Fanelli |
| 客户经理 | Caspar Thykier |